Published Reports
  Consulting Services

 

About our Published Reports

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Typical Report Contents and Methodology

STN REPORTS CONTAIN VITAL STRATEGIC AND MARKET INFORMATION, INCLUDING:

  • Market size/sales estimates
  • Growth forecasts
  • Unit and value estimates
  • Market shares; units and dollars
  • Profitability indicators
  • Types/sizes
  • Key trends and developments
  • Niches & opportunities
  • Competitive industry structure
  • Chassis/body relationships
  • Detailed profiles of major manufacturers:
    • Product/market segmentation
    • Positioning
    • Sales by type
    • Units by type
    • Sales/channels
    • Executives/contacts
    • Facilities, employee numbers
    • Strategies/strengths
  • Vehicles in use data, when available
  • And more... 

Research Methodology

METHODOLOGY UNDERLYING STN'S PUBLISHED REPORTS

  • Primary
    • Extensive interviews and interactive contact with senior industry executives in marketing, product management, technical and other functional areas.
    • Industry trade associations and government agencies.
    • Trade show visits.
  • Secondary
    • Perusal of all relevant trade publications.
    • Financial information searches from national and local sources, including several specialized directories.
    • Extensive utilization of Internet research tools.
    • Analysis of product literature and technical data from individual manufacturers and from general industry sources.
 
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